Non-Traditional Strategies to Help Sell Your Home
Home sellers know that when it comes time to sell your home the selling process is a drag-down, stops-out, winner-take-all competitive market. With such fierce competition it can take some ingenuity to get prospective buyers through your front door.
In order to get your home to stand out (and actually sell), you sometimes need to think outside of the box. The days of simply sticking a “For Sale” sign in your front yard and waiting for visitors to show up has long since passed. Now you have to work a little harder to sell your home.
But fear not! This can be done. To help home sellers sell your home, here are some non-traditional strategies that have been shown to get the job done.
Cash Rewards
Social media platforms like Facebook or Twitter are used to help stay in touch with friends or share photos. Therefore, they are can be great tools to use when you are trying to sell your home.
Post your home listing across your social media networks and share with your network that you are offering a cash reward to anyone who helps you complete the sale. Be sure to use professional level photography when sharing, as better pictures can lead to more shares and engagement.
Chances are that your friends will be willing to help, but the financial incentive can help push them along even more!
Host Posh Open Houses
Simply baking a fresh tray of cookies is not enough any more. Truly enterprising home sellers are hosting ‘open houses on steroids, offering live entertainment and catering from local favorites.
Consider hiring out a food truck to park outside and offer refreshments to your visitors as they come and go. Or you can hire a pianist or considering working with violinist to provide soothing background music as your guests walk around.
Of course, these more extravagant open houses can be expensive, but they don’t have to be. The important thing is to make your open house appealing and memorable. In competitive environments, you want to do whatever you can to make the experience of visiting your home unique and desirable.
Live Streaming
In today’s online world, people don’t want to have to leave their couch unless they have to. Live streaming a tour of your home can be an innovative way to show potential buyers what your home looks like while they remain sitting on their couch.
Take your potential homebuyers on a virtual tour of your home, highlighting all of the home’s best features. Make sure that before you do this, you have taken the time to clean and de-clutter. If you are getting eyeballs on this live stream, you don’t want to turn them away with messy piles or unkempt rooms.
When it comes time to sell your home, the process is part science, part art. You need to be creative in order to have your home stand apart from the rest of the market while also ensuring that your home has what the buyers are looking for.